2024
Create a bold and modern visual language for the product line (from cabbage to sauces, noodles and drinks) that will hook a young audience and turn ordinary cabbage into a recognizable character.
We made the Maneki-neko cat (holding a Peking cabbage) the main hero. Adaptive mascot, hybrid logo (MR.CHE + Korean Hangul), acid vibrant palette (Pinky Pink, Neon, Oh!Range) and flexible pattern system that easily scales to any product and merch.
