2025
The old logo and packaging needed updating to become truly “own” for teenagers and young people. The main goal was to move away from excessive childishness toward an actual teenage “street style” so that the product would be something you want to buy and post in stories.
The key idea is “taste explosion”. We used hyperbolization to make images of ingredients (mango, raspberry, cheese) as voluminous and realistic as possible. Each graphic element conveys the power and intensity of the product, creating the feeling that the rich taste is about to burst out.
